Matias Rodsevich

International PR Coach

Offering high-quality, tailored PR consulting to raise the bar of your public relations
Award winning PR coach
Photo of Matias Rodsevich, international pr coach
With more than ten years of experience within Media and PR
Get a free quote
Unifonic client of International PR coach Matias RodsevichMeltwater client of International PR coach Matias RodsevichWayflyer client of International PR coach Matias RodsevichSiilo client of International public relations coach Matias RodsevichChargebee client of International PR coach Matias RodsevichRecruiree client of International PR coach Matias Rodsevich

All round PR coaching

Which public relations services can benefit your company and get you started

PR Audit

It's important to regularly assess your relationship with all key stakeholders and your messaging and determine your current market standing. This guides your next step as a business.

PR Training

I provide comprehensive services in various areas of media and communication, including training, crisis management, and storytelling to craft compelling narratives.

PR Consult

From writing press releases, organizing events, handling media inquiries, and more, we are a full-service PR consultancy covering all areas of the public relations spectrum

The PR Paradox

The PR Paradox is filled with valuable, engaging material designed specifically for startups and scale-ups, written from insights gained from working in large tech companies and creating an agency
Read this if you are a startup or scale-up looking to make your mark in a crowded market
A hands-on guide to effective PR and how to give your business a boost
Proven growth techniques at your fingertips
Lessons and real-life examples for those just starting the PR journey
by GoodReads
Cover of the PR paradox, book written by Matias Rodsevich
Hours of work
See my reviews on Google
Google logo
Steffen Maier
Co-Founder of Impraise
Matias is an exceptional professional

The benefits of PR coaching

There are many advantages and reasons for doing public relations coaching. Here are just a handful of the most important:

Brand Awareness

PR can promote a brand or company, attracting more media attention and coverage. This exposure can garner a favorable public perception.

Third-party endorsement

When third parties speak positively about a brand, they effectively endorse its expertise and leadership, positively impacting its reputation and credibility.

Attract investors

Effective media placement and timing can bring your business opportunities to the attention of venture capitalists or equity investors.

Lead generation

By establishing your company’s credibility and reputation, PR can enhance your market position by attracting new and qualified leads.

My locations

I am an international PR coach spread across three countries in three major European cities

PR Consultant in London

I offer a wide range of comprehensive public relations services in London across different sectors.

PR Consultant in Rotterdam

I offer a wide range of comprehensive public relations services in Rotterdam across different sectors.

PR Consultant in Amsterdam

I offer a wide range of comprehensive public relations services in Amsterdam across different sectors.

Check out the latest articles

Check my blog for in-depth articles on specific subjects, PR guides, and more

Chatgpt PR: ChatGPT and the Art of Crisis Communications in PR

From crisis communications to customer engagement, ChatGPT is redefining how PR is done. Find out how to use it to your advantage.
May 16, 2023

Why choose my PR coaching services?

Specializing in Tech and startups, I offer a modern approach to PR that makes an impact

Tech specialist

My main focus is on Tech, and I have a wide range of clients in various tech sectors. You’ll see a range of well-known and established tech companies in my client portfolio. Why not join them?

Startup and scaleup expert

With my expertise and experience in the field, I can help you effectively communicate your message, build your brand, and generate awareness for your business.

PR the modern way

To ensure your brand receives regular coverage at tier-1 outlets, I have developed our own proactive method to create the news for you and NOT the other way around.


I sit down with you to really understand what your company wants and needs, then create a detailed, tailored PR strategy that targets your ideal audience in a way that's specific to that community. 


See how my PR coaching has benefitted other businesses
Channel Engine logo

Niels Floors

Head of Partnerships & Sales, Channel Engine
"We were very impressed with how quickly PRLab moved to secure coverage in multiple different markets. They really went the extra mile to deliver results, delivering content beyond our brief to make gains for us in key markets."
Recruitee logo

Monica Ciovică

Community Marketer, Recruitee
"I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. That is not something common when working with external agencies. They were always available for us, friendly and professional."
NuPay Technologies logo

Joshua Bell

SVP of Marketing, NuPay Technologies
"We received over 50 featured articles and publications in the press. PRLab helped raise awareness for our project and provided many high-quality backlinks. PRLab also acquired multiple comment slots for our CEO and CTO."

Let me know about your project. Get in touch 👋

Contact me to know how I can help you
(+31) 202 440 065
Amsterdam, Netherlands
Send me a message


These are some answers to some of the most frequently asked questions

What is a PR coach?

A PR coach is an individual who provides expert advice on the development and execution of your public relations strategy, campaign, or department. Coaches help people manage the image and reputation of an individual or entity. The role of a PR coach is to help you build the relationship between your organization and its audience. By helping you develop a strategy that effectively utilizes the tools of PR, a PR coach can help you build the awareness and authority of your brand. Coaches work with clients to craft and execute their communication and offer advice and training on issues such as media relations and crisis management.

What does a public relations coach do?

A public relations coach can effectively develop a strategy to increase your visibility. By managing and leveraging your communications, a PR coach can help you to increase the trust between you and your customers. Establishing credibility with PR can improve your image and lead to increased sales. A PR coach provides insights and recommendations for action to develop and execute a PR strategy successfully. Using their expertise in public relations, a PR coach troubleshoots problems you may have with your PR strategy or may help you develop one from scratch.

What makes your PR coaching services unique?

As a startup or small business owner, finding new customers and clients can be challenging when people are naturally drawn to businesses with proven reputations. Utilizing my tech and startup PR coaching experience means you can begin to take steps to establish a reputation like this for yourself. As founder and CEO of PRLab (one of the top five PR agencies in the Netherlands), my PR coaching skills are proven by my agency's work with tech giants such as TomTom, Meltwater, Recruitee, and more. I've gained valuable experience working in the startup field and for large corporates (Google, IBM). I also created the PRLab community, where PR professionals share and discuss the industry and innovations being made. My book, The PR Paradox, discusses startup PR in detail.

What services do you offer as a PR coach?

As a PR coach, I provide the full spectrum of modern PR services you need to succeed in today's online media landscape. I can prepare you and your team with in-depth media training, equipping you with the written and verbal skills needed to get the most out of the media, so you can manage your image and reputation or handle a crisis. As a coach, I can produce content that captures your audience's curiosity, holds it, and increases conversions, boosting your reputation and credibility. I also offer market research and competitor analysis services, which are invaluable for positioning and making you stand out in your market. I can provide a PR audit, where my professional experience can analyze your current PR activities, offer input into how well your current efforts are going, and advise on suitable PR strategies going forward.

What results can I expect from your PR coaching?

As a PR coach, I pride myself on my ability to motivate teams to achieve results. Of course, "results" depends on your goals. This is the reason that some results can be 'easier' to obtain than others (no results are easy). You may notice improved brand visibility within a month or two. If your goal is measurable thought leadership in your space, this may take longer as it could rely on customer reviews, endorsements, awards, or business partnerships. These take a while to build up. Embracing any new PR strategies or advice also leads to seeing results quicker. The answer to this question is that it all depends.

As a startup, you have unique advantages over big companies. With a small team, you can move faster through the news cycle, with less red tape and a hierarchical structure to navigate. I can help you capitalize on your small budget and team. Not only do limitations encourage creativity, but you have far more freedom to experiment with new ideas that big companies don't.

How do you measure the success of your PR coaching?

Many factors decide how (and when) you measure success. The first is what 'results' look like for you. Perhaps, this is tier-1 coverage or raising awareness of your company. It could be new market penetration or the sales results you see after a given period. Success is decided by the key performance indicators (KPIs) we agree on. If my coaching is geared toward training your team on certain practices, then success could be measured by their ability to pick up on and use my advice to effect (another measurement in itself) My PR coaching reflects the status and aims of your business. It is possible to measure your share of voice, web traffic, social engagement, changes in public sentiment, or lead generation. Results measurement can be varied and depends on a few factors.

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